Mercedes-Benz Bets on Web3 with NFT and Metaverse Trademark Filings

This luxury automaker has become the latest to enter the virtual world through its Web3 trademark filing.

Following BMW, Mercedes became the next automaker to enter the metaverse

German luxury car giant Mercedes-Benz Group AG has become the latest to file for the NFT and Metaverse trademarks after longtime rival BMW took the same approach last month.

According to trademark attorney Mike Kondodis, these applications were filed with the United States Patent and Trademark Office (USPTO) by Mercedes-Benz Group AG on December 14, showing plans for NFTs, virtual currencies, virtual vehicles, financial services, and more it was done.

The luxury automaker has registered its iconic brands “Mercedes-Benz” and “Mercedes”, as well as the “S-Class”, “G-Class” and “Maybach” models, as trademarks for use in its Web3 efforts.

To list, here are the goods and services covered by the company’s application:

  • downloadable virtual vehicles and accessories for use in virtual and augmented reality environments;
  • downloadable software to provide access to online digital environments;
  • retail and marketplace services related to virtual goods;
  • Virtual goods and interactive media backed by NFTs. When
  • Financial services for issuing digital tokens and trading cryptocurrencies.

Mercedes’ past Web3 ventures

This is not the first time Mercedes has ventured into blockchain technology. In 2019, the company worked with his Icertis to implement such technology to ensure consistent documentation of contracts along his supply chain.

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Earlier this year, Mercedes subsidiary Daimler South East Asia built a data sharing platform on Polygon. This allows companies to buy and sell data such as insurance information and clinical trials in a decentralized manner.

Mercedes has been more focused on real-world applications of Web3, but its latest filings show it’s taking a more gamified approach to NFTs and the Metaverse. It’s a trend with big automakers like BMW, Nissan, and Ford competing for his Web3 dominance in a number of ways.


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