Elizabeth Arden‘s Virtual Store was developed in partnership with Obsess, a platform dedicated to creating 3D 360 shopping experiences.
Popular beauty trademark Elizabeth Arden has opened a virtual outlet in the Metaverse world. The newly launched store will be the brand’s first venture into the burgeoning sector. Elizabeth Arden’s virtual store was developed in partnership with Obsess, a platform dedicated to creating 3D 360 shopping experiences. The new shop will allow prospective customers to explore the range of Elizabeth Arden products as well as the elegant arena.
Fascinating Feature of Elizabeth Arden’s Virtual Store
In this virtual space, visitors can learn the fascinating story of the brand’s founder, Elizabeth Arden, and her notable contributions to the American beauty industry. The store displays art gallery-style photographs and works of art, allowing customers to see the evolution of the brand over time.
Interestingly, the virtual store has a spa room where users can enjoy the best of Elizabeth Arden skincare. Through interactive quizzes and game elements, visitors can determine the best skincare regimen for their skin type. These participants can enjoy special discounts on shopping through a virtual interface.
Customers can also explore newly launched products or buy directly from the brand’s bestsellers. The planned store aims to attract a new generation of shoppers seeking an immersive and interactive retail experience. The virtual shop is officially accessible through Elizabeth Arden’s official website, allowing users to seamlessly switch between the physical and digital realms of the brand.
Several beauty brands have made their way to the Metaverse, offering an interactive shopping experience. For example, American beauty product maker Clinique has launched Clinique Labs within the metaverse. Last November, Dior Beauty teamed up with virtual store platform Emperia to launch a Christmas-themed virtual store.
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